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April 20th, 2019
What happens when we’re struck down and hurt, when bones are broken and organs are split? How do we come back, who helps us; family, friends? What does it take, as human beings, to have the patience and energy to push through the pain and frustration, to find the strength to heal? These are the questions a new film from award-winning creative agency Don’t Panic asks us in their new commercial, ‘Journey to Independence’ for Leonard Cheshire. 

Appointed as Agency of Record in February 2019; this is the first piece of creative that Don’t Panic have created for the UK disability charity within their new campaign ‘Journey to Independence’. Shot by Stink Films’ new talent, Matilda Finn, the 60-second film takes us through the journey of one survivor’s recovery from accident to job interview. Focusing on the different stages of rehabilitation, the film aims to convey how people can be supported in each sequence of this story; to live, learn and work, and the monumental impact that such an experience has on an individual. 

“Eight in 10 people with a disability weren’t born with it and everyone will know someone, a friend or a family member, who has experienced this. It can happen to anyone and often is as a result of accidents, strokes, heart attacks or other health conditions” said Sonia Triki, head of legacy and individual giving. “For many of us, it is the hardest thing we ever have to face. Sometimes people can feel isolated, and this is made worse by out of date attitudes. It is vital that people don’t feel alone and know that Leonard Cheshire is there to support you. We believe everyone, whatever their ability, should get the same opportunity to live the life they choose.”

Read the full article here.