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June 4th, 2019
The Women’s World Cup starts this week as the host country, France, opens the tournament against South Korea in Paris. Nike is not an official sponsor (that honor goes to Adidas), yet the brand has made its usual splash leading up to the tournament with a breathtaking and inspiring ad featuring some of the sport’s global stars.

While most Americans may be familiar with the likes of Alex Morgan and Megan Rapinoe, the three-minute anthem from Wieden + Kennedy Portland continues the brand’s “Dream Crazy” positioning (the title of the spot is “Dream Further”) and features a slew of top athletes from other Nike-sponsored soccer federations that more fans will get to know during the tournament.

Read the full article here