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May 20th, 2019
Blood cancer charity Anthony Nolan has launched a new film to increase  the public’s understanding of the lifesaving work it does, and drive financial support. The film called ‘Without You’ tells the story of a young woman looking for someone special - a stem cell donor.

The campaign created by DRUM, Omnicom Media Group UK’s content and creative agency, is the first campaign under Anthony Nolan’s new brand platform ‘Without you, there is no cure’, and the first piece of work created by DRUM since being appointed as lead creative agency last year.

The film, voiced-over by Anthony Nolan patron and Oscar winning actor Olivia Colman, uses an analogy we can all relate to - trying to find our ‘perfect match’. It ‘was written by Elliott Starr, art-directed by Laura Clark, both from Drum, and directed by Jamie Rafn at Smuggler.

Read the full article here.