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September 6th, 2019
British children’s charity Barnardo’s has kicked off a new three-year campaign with their agency FCB Inferno. The film, Hyena, explores what it’s like to be a schoolchild targeted by bullies in the smartphone age. By portraying the bullies as a sinister, sadistic clan of hyenas hounding a 12-year-old girl at school, on the walk home and in her bedroom, the 40-second spot uses metaphor to conjure up a visceral reaction. 

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