It's the time of year filled with heartwarming and festive Christmas spots that celebrate the spirit of the season. From CG reindeers to surreal snowy landscapes, we've rounded up the top spots for the holiday season created here at The Mill.
Sainsbury's 'Christmas 1914'
The Mill worked with Rattling Stick's Ringan Ledwidge to create a poignant tribute to the WW1 1914 Christmas Truce, when British and German soldiers laid down their arms and came together on neutral territory for a game of football. Find out more about how director Ringan Ledwidge and The Mill's VFX team worked to make the portrayal as accurate as possible here.
Texas Lottery 'Tree Tale' and 'A Million Stories'
The Mill and Mill+ at Austin, Texas-based BLK MKT Studios collaborated with LatinWorks on "Tree Tale" for Texas Lottery. Directed by Lisha Tan and Andrew Proctor of Mill+, the festive campaign was produced entirely in-house and provides a beautiful, lighthearted storytelling experience to promote the brand's Holiday Game Book. To bring the characters and scenery in the spot to life, the team used real paper elements to help create the animation and mimicked a pop-up book format.
Take an inside look at the animation and hands-on development of "A Million Stories" and "Tree Tale" for Texas Lottery. Mill+ drew inspiration from pop-up books to create a festive storytelling experience to promote the brand's Holiday Game Book.
Mill+ teamed up with BBDO NY for the American Red Cross' newest public service announcements 'Blanket' and 'Biomed Holiday Badge', exhibiting how crucial the American Red Cross service is when the unexpected happens. The spots demonstrate the power of those that donate or lend time, and how it helps the bigger cause.
Gap: Dress Normal Holiday 2014 Campaign
The Mill collaborated with Wieden+Kennedy and Academy Award winning director Sofia Coppola for the brand's 'Dress Normal' campaign for the holidays. The four spots - 'Mistletoe', 'Pinball', 'Crooner', and 'Gauntlet' - are told through Sofia's unique storytelling, with a thoughtfully authentic vibe.
Kohl's 'Holiday Magic'
The directing duo Si & Ad of Academy Films, and agency Peterson Milla Hooks brought their "Holiday Magic" ad for Kohl's to The Mill to create a digital reindeer double and transform the landscape into a winter wonderland.
The Christmas parody, created by Weilands and directed by Paul Weiland, features Harry Enfield re-creating the famous Southern Comfort 'Whatever's Comfortable' ad to promote National Christmas Jumper day on 12th of December to raise money for charity.
Samsung UK ‘Wrapped Up’ & ‘Round Ours’
Samsung's first ever Christmas campaign features two sentimental holiday ads showing footage of families gathered together over the holidays. The campaign from Cheil UK and directed by Josh & Xander of Radical Media, channels the warmth and celebration of Christmas, aiming to show how the Samsung phone can bring people together.
Baileys ‘Here’s to Us’
'Here's to Us' celebrates the greatness that happens when girls get together over a shot of Baileys. Directed by Thirtytwo from Pulse and created by BBH, shows groups of young women around the world meeting up for a celebratory night out, with Baileys starring as their drink of choice.
TK Maxx ‘You By Me’
TK Maxx celebrates giving unique gifts to loved ones this winter in their upbeat Christmas spot directed by Sara Dunlop out of Rattling Stick. The Mill's 2D team created a split screen effect before the spot was polished with a final grade by Seamus O'Kane.
WCRS' campaign for Not On The Highstreet continues with this ad which imploring viewers to 'Choose a life less ordinary.' The spot is aimed at shoppers and encourages them to buy more thoughtful and quirky gifts fort their friends and family this holiday season. Mill colourist James Bamford worked to enrich the tones in each scene providing an 'out of the ordinary' grade to reflect that of the nature of the ad.
The festive and heartwarming spot directed by Samuel & Gunnar of True North follows a nurse stuck by herself for Christmas, wistfully thinking of holidays at home. The festive film was graded by Mill colourist James Bamford through The Mill's remote grading facilities.
Find out more about each of the films by clicking on the titles above and on www.themill.com