From London to LA, here are the highlights, wins and events that made 2014 a great year at The Mill:
SUPER BOWL XLVIII
The biggest event in advertising kicked-off the year with The Mill helping over 20 of the Super Bowl spots shine, including Audi ‘Doberhuahua’, Axe ‘Call to Arms’, Jaguar “Rendezvous’, Volkswagen 'Wings', Budweiser 'Puppy Love', and Pepsi's halftime 'Soundcheck'.
THE ACADEMY AWARDS SHOW PACKAGE
For a 3rd year in a row, Mill+ in LA designed a spectacular Show Package for the 86th Academy Awards broadcast and live theatrical experience including the Nominations Package, In Memoriam sequence, and the graphics for the set.
CHICAGO HITS A MILESTONE
Now well into its second year and continuing it's phenomenal growth into 2015, our studio in Chicago celebrated its 1st year anniversary in March of 2014. The talented Mill artists created spectacular work like designing the Cannes Lions Festival Gala graphics and building a photo-real CG moose from scratch for Off!, in addition to contributing to the thriving creative community by launching the monthly #S35 Photography Showcase and co-hosting the shots Panel on Creativity.
MILL BEAUTY REEL
Mill Beauty made its debut with a spectacular collection of beauty and fashion work. The Mill Beauty team continued the fantastic year with projects like Coach 'Leather Bags', Chanel No. 5 'You're The One That I Want', Victoria's Secret Sexy Short Films and most recently, the CoverGirl 'Times Square Takeover' for New Year's Eve.
FIREFLIES & FIREFLIES WEST 2014
Once again Mill riders took to the road for the annual Fireflies Tour and Fireflies West charity bike rides to support cancer treatment and research. We followed the four 2014 Mill Fireflies riders for an epic 8-day, 1,000+ kilometers bike ride across Les Grandes Alpes to their descent into Cannes during the Cannes Lions Festival.
We also followed the journey of our three Fireflies West riders as they rode from San Francisco to Los Angeles in six days to raise funds for City of Hope, a leading research and treatment center for cancer, diabetes, HIV/AIDS and other life-threatening illnesses in Southern California. Our LA studio opened its doors and hosted The Mill World’s Fair to celebrate the arrival of the riders from their 550 mile ride.
THE WORLD CUP
Before the tournament even began, Mill artists helped create over 14 of the wonderful World Cup spots that aired throughout the record-breaking broadcasts. Some spots, like Nike’s epic ‘Winner Stays’ and Adidas' ‘Battle Pack’, featured the sport’s biggest stars. While other brands created beautiful short films featuring the fans and global celebrations like Budweiser’s Collective Energy Act 1 and Act 2, and Coca-Cola’s ‘One World, One Film’. We also helped Volkswagen celebrate every goal on Twitter for the #Gooolf campaign.
LONDON STUDIO'S WINDMILL MOVE
After 25 years at its Great Marlborough Street location, our London studio opened the doors in August to a new state of the art, bespoke designed studio at 11-14 Windmill Street, London, W1. We followed the #WindmillMove with behind-the-scene photos, exclusive interviews and an animated 'Move Film' representing our journey to the new home.
Rounding out the year, the studio was named 'Post Production Company of the Year' in the Televisual 50 for the 5th year running, along with closing out 2014 with spectacular projects like SSE ‘Orangutan’, BBC ‘God Only Knows’, Honda Civic #TypeR 'The Other Side' and Sainsbury's 'Christmas 1914'.
NEW YORK'S 4K COLOUR SUITE
With 4K becoming the new standard in the industry, The Mill upped its commitment to color grading with the opening of a the 4K colour suite in New York in September. The suite includes both a 4K monitor, Barco DCI 4K projector, 15-seat theater and 5.1-surround sound that has been custom built and designed in collaboration with acoustics-sound company Armadillo.
The suite has already been utilized for projects like Marco Brambilla's Hugo Boss #THISISBOSS fashion film, graded by Mill colourist Mikey Rossiter. Since the film was originally shot in 4K, the 4K colour suite was the perfect space to push the look quite far creatively, while keeping it cinematic.
PETA '98% HUMAN' WINS
PETA’s ‘98%’ Human’ swept the awards circuit, receiving 10 additional awards in 2014 for a total of 16 awards for visual effects and animation across prestigious award organizations including Cannes Lions, VES, CLIO, D&AD, and AICP.
Mill+ brings together a range of talents across directing, design, animation, VFX, editing and colour to develop projects like: Eviivo ‘My Way’ [BTS], Umpqua Bank 'Exhibit:Growth' [BTS], 'It's on Us' sexual assault PSA [BTS], Penny Dreadful 'Teaser' [BTS] and 'Just Like You' [BTS], and our most viewed video of the year on Vimeo, Wayne the Stegosaurus, a Motionpoems animated short [BTS].
Mill+ also designed six spectacular title sequences for TV shows, creative festivals, industry awards and independent films:
Mill+ co-director Ben Smith and co-director Bryce Wymer teamed up with Netflix to create the stunning title sequence for Marco Polo, a new original series for Netflix. Go behind the scenes.
The Playgrounds Festival
Mill+ directors bif, made up of Fabrice Le Nezet and Jules Janaud, recreated the spirit of this year's Playgrounds International and Digital Arts Festival with a stunning title sequence featuring a distorting urban landscape. Find out more about the project and meet the directors.
OFFF St. Petersburg: SKAZKA
Mill+ creative director Rama Allen and art director Chris Palazzo created 'Skazka', a dynamic visual tale about the creative process through collaboration. Go behind the scenes of the titles and the companion interactive experience.
The Young Director Awards (YDA)
Directed by Mill+ art director Douglas Bowden and Joseph Winston, this visually dynamic piece explores a young director’s vision. Meet Douglas Bowden and learn about the inspiration behind the titles.
Mill+ creative director Clarice Chin transformed AICP's concept 'a delicate balance' into a series of quirky and colourful sequences that celebrate the the art and technique of the American commercial. Go behind the scenes.
Co-directed by Nils Kloth and Douglas Bowden, Mill+ designers and animators set out to develop machines that represent the creative vastness, inspiration and process of design development. Meet co-director Douglas Bowden and learn about the inspiration behind the titles.