The long road to the Super Bowl is filled with the inspiring creative ads for the biggest live stage in advertising. We've rounded up the Super Bowl XLIX ads that The Mill helped bring to life and go beyond the concepts in our Super Bowl blog series, featuring VFX behind the scenes and interviews with the creative minds responsible for several of the night’s best spots.
The New England Patriots successfully took on the Seattle Seahawks to win a fourth Super Bowl title in a close 28-24 game. Equally, if not more, exciting was the off-the-field line up, which saw a host of ads that entertained and inspired audiences. Fifteen of the advertisers were first-timers including
From the return of the Budweiser Puppy to the debut of the fanny pack clad dancers in Loctite Glue’s “Positive Feelings”, Super Bowl XLIX did not disappoint in delivering the adorable and funny ads expected from the event.
Many advertisers focused on feel-good emotions over the laughs with ads celebrating Dad from Nissan, Toyota and Dove Men+Care; and inspiring campaigns like Always #LikeAGirl, Coca-Cola’s #MakeItHappy, and Toyota’s #OneBoldChoice.
Brands turned the dial back in time to bring the laughs with SNICKERS recreating The Brady Bunch, BMW i3 featuring a Today Show clip from 1994, and TurboTax recreating the Boston Tea Party of 1773. Fifteen of the advertisers were first-timers including Wix.com, Loctite Glue and smartphone accessory maker Mophie, with all three creating funny and original spots for their debut.
As always, ads featured a range of celebrities including comedians (Mindy Kaling/Nationwide, Nick Offerman/NASCAR, Chelsea Handler and Sarah Silverman/T-Mobile), actors (Pierce Brosnan/Kia, Liam Neeson/Clash of Clans, Bryan Cranston/Esurance), athletes (Brett Favre and Emmitt Smith/Wix, Amy Purdy/Toyota, Pete Rose/Sketchers), and “celebs” (Kim Kardashian/T-Mobile, Lindsay Lohan/Esurance).
Find out more about all the The Mill's Super Bowl XLIX ads listed below on our website.
Coca-Cola launched a campaign to make the Internet a happier place with the launch of its #MakeItHappy campaign. Users can reply to any Tweet with the hashtag to transform a negative Tweet into a piece of art, signs smile petition on Instagram and Facebook, and more at www.gomakeithappy.com.
Fallon CCO Jeff Kling breaks down the fanny pack filled ad the agency created for 1st time Super Bowl advertiser Loctite Glue on Fast Company. Make sure to check out @LoctiteGlue's Twitter handle for more off-the-field gold.
The spot was graded by The Mill in New York's Head of Color Fergus McCall.We had the opportunity to ask Sam Howard, a producer at NFL, about the organization’s relationship with NO MORE and how the spot pairs audio with subtle visuals to tell a powerful story about domestic violence in 'Behind NO MORE PSA with NFL’s Sam Howard'.
The spot was graded by The Mill in New York's Head of Color Fergus McCall.