Take a look behind the scenes of Voya's latest ads to see how BBDO Atlanta, RESET directing duo TWIN and Mill artists brought to life Origami Squirrel and Origami Rabbits creating a physical representation of Voya's 'Orange Money.'
Orange origami creatures were crafted from traditional kami paper and used for size and lighting reference on set. The Mill's 3D artists then had new animals folded from an oversized dollar bill to study each and every fold needed to recreate the creatures in a digital environment. They were crafted to have an interesting mix of authentic origami and a more stylized look.
The artists took creative license by placing wingtip swirls of the dollar bill on the faces to look like eyes, and adjusted the silhouette to read clearly. The spirit of each animal was kept by analyzing real life gait and movements, and incorporating their own interpretation of how an origami animal would move using a distinctive twitch of the nose or flick of a bushy tail.
2D lead artist Kyle Cody led the compositing team to match shadows and reflections in order to seamlessly integrate the origami animals into the physical environment. The biggest compositing challenge was achieving the right amount of sub surface light scatter for a translucent effect in the paper, which really brought the animal to life.
Watch the making of film below to see how the ads were made: