Mill+ continued their collaboration with D&AD, concepting, designing and animating this year's title sequence, as well as all print collateral, which centered around the 'ASCEND' concept created by Mill+ creative directors Carl Addy and Nils Kloth.
The concept takes five of the iconic D&AD pencils and visualizes them as individual mountains, each constructed from the materials represented in each award. From Wood through to Yellow and Black pencils, we see the range depicted in varying heights, mirroring the levels of challenge associated with winning each one of these coveted accolades.
Watch D&AD CEO Tim Lindsay discuss this year's sequence along with co-directors and creative directors Carl Addy and Nils Kloth:
The Mill were thrilled to pick up six pencils; two Graphite for SSE 'Maya' and DirecTV 'Marionettes', and four Wood for SSE 'Maya', We Are The Giant: Titles & Graphics, Marco Polo Titles and the D&AD 2014 Title Sequence.
See the full list of winners on the D&AD website, and watch the show stopping title sequence here.