Mill+ collaborated with BMB to create a fun new spot for Merlin Entertainments PLC LEGOLAND® Resorts, titled ‘Awesome Awaits.’
global campaign, directed by Russell Tickner out of Mill+, aims to
capture the magnetic and universal appeal of LEGOLAND. It sees a host of
characters come to life in a young boy’s bedroom, before spilling onto
the streets and triumphantly arriving at the gates of the theme park.
The host of colourful characters, which includes dancing camels,
pirates, pharaohs and parrots, are led by a LEGO dragon, which sweeps
through the city, mimicking the iconic LEGOLAND rollercoaster ride.
Read more on Little Black Book.