Mill+ collaborated with BMB to create a fun new spot for Merlin Entertainments PLC LEGOLAND® Resorts, titled ‘Awesome Awaits.’
The global campaign, directed by Russell Tickner out of Mill+, aims to capture the magnetic and universal appeal of LEGOLAND. It sees a host of characters come to life in a young boy’s bedroom, before spilling onto the streets and triumphantly arriving at the gates of the theme park. The host of colourful characters, which includes dancing camels, pirates, pharaohs and parrots, are led by a LEGO dragon, which sweeps through the city, mimicking the iconic LEGOLAND rollercoaster ride.
Read more on Little Black Book.