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May 31st, 2015

Mill+ worked in close collaboration with BBH to push the boundaries of VFX, creating a fully CG commercial for Audi’s ‘Birth'. 

The captivating film, directed by Mill+’s Andrew Proctor, sees Audi’s iconic R8 model giving birth to the new sleek RS3 Sportback in a futuristic and atmospheric birthing chamber. The team worked across London and LA to bring the project to life from concept to final execution, creating a 100% photo-real environment and two photo-real cars.

Watch the behind the scenes film and find out more about the project here: Audi’s ‘Birth’.