The Mill is pleased to announce the hire of Pete King as Executive Producer for their automotive clients and brands.
Pete will be based out of The Mill in Los Angeles and will be working alongside Alistair Thompson, Executive Vice President, International and the team of artists, technicians and producers creating world-class content and responding to the unique needs of global automotive advertisers and brands.
He joins The Mill from Big Block where he was an Executive Producer and responsible for leading the production team that launched the Big Block Design Group (BBDG), and prior to that was at A52 where he worked as a Senior VFX Producer.
Pete has a deep understanding and extensive experience in producing complex and innovative car commercials, collaborating on high-profile auto brands with Team One, Mullen, David&Goliath, Digitas, Team Detroit, Doner and Innocean Worldwide.
He has produced the BMW M5 TV and viral sensation ‘Bullet’, a series of digital campaigns with Digitas Boston for GMC, the Emmy nominated opening title sequence for 'Cosmos: A Spacetime Odyssey' and the rebrands for ESPN for the NFL franchise shows packages.Alistair Thompson, EVPI says, “It’s great to have Pete on board, his insight and know-how is boundless. His understanding and experience bolster our Automotive team as we push new boundaries at The Mill to evolve our creative and technical solutions and continue to craft exceptional and photo-real CG cars.”