November 2nd, 2015
DDB Chicago and Central Films North director Rodrigo Garcia Saiz bring us this campaign for American Cancer Society, with the message to "Live fully, don't just survive." The ads laud "Courage," "Anger," "Stubbornness," and "Devotion" among the things that give human beings an advantage over cancer, and leads to increased survival rates.

Read more on Adweek.