When The Chemical Brothers’ latest promo landed last week, we were beguiled, entranced… and completely at a loss as to how Outsider directors Dom & Nic and The Mill London had pulled it off. We had to know. At first glance the video appears to be your run-of-the-mill ‘dancing promo’. That is until the dancer’s limbs morph, one-by-one, into what appear to be wireframes. LBB’s Addison Capper chatted with Dom & Nick and The Mill London’s Neil Davies, Dave Fleet, Suraj ‘Sid’ Harrington-Odedra, and Fergal Hendrick to find out how innovation and persistence paid off.
Read more on Little Black Book.