Mill+ joined forces with JWT to create 'Hydro Robot
', an action packed Super Bowl
spot advertising the new Schick Hydro Razor.
Director Ben Smith led a team of VFX artists to immerse themselves
in the world of robotic design, and craft a robot that reflected the
slick and sleek features of the Hydro Razor.
Reminiscent of a Hollywood blockbuster, with the added comic touch of a
mundane bathroom setting, this epic dual of razors was brought to life
using a range of visual techniques.
Take a look behind the scenes of this project and see how the team used a combination of design, CGI and compositing to bring the action packed ad to life.