October 7th, 2013

Wednesday night saw the annual transformation of The Mill in Los Angeles into both a huge welcoming base for the Fireflies stemming from their 5-day ride doers from LA. Samba Dancers kept the beats flowing throughout the evening. As well as Samba dancing, guests were treated to signature brazilian cocktails and XINGU Beer, visual delights inside and outside of the Blackwelder Arts Studio, custom tech and art installations and a Mill Laser Hot Room.

Here is a refresher of the Mill Festa festivities, or you can see pictures by following the hashtag #millfesta

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Inside, guests found themselves walking into a tropical, colorful carnival featuring four bars, lush tropical foliage and authentic brazilian delectables.

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We all know that Brazilians love to party and DJ Ivy rocked The Mill in true style by creating a Brazillian playground as everyone got down to the live booty-shakin, adrenaline-pumping, high-energy mix on the dancefloor! O Brasil e lindo maravilhoso! (Brazil is Magnificent) was an understatement on Wednesday night. The music had it's own distinguishing features, meaning this was not your traditional balada! DJ Ivy's funk was a collision of Miami bass and percussive Latin rhythms sourced from Samba, mashed together under the weight of boastful chants enjoyed by all.

Guests were able to experience The Phantom Room masterminded by creative director Phil Crowe and tech wizard Tawfeeq Martin. Here, something was meant to be seen, heard and sensed but there was no real physical reality, like a ghost or an apparition. Thankfully we have proof of the Phantom Camera in action if you need a refresher of the night.

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A number of other bespoke pop-ups added to the eclectic décor of the night. Those that were adventerous enough to venture into Suite 5 (aka Sweat Five) got to experience not only the hot room, but were also treated to an awesome laser show!

A big thank you to everyone who made the Mill Festa such a fantastic night to remember!