The project swept the Virtual Reality and Technological Achievement in Digital Craft subcategories, the first-ever Gold Lion recipient within each. A new award category for 2016, the Digital Craft Lions recognize and celebrate the skill and artistry required in omni-channel digital creativity.
‘HELP’ is Google Spotlight Stories’ first immersive, live action film made uniquely for mobile. The Google Spotlight Stories app launched as a new storytelling platform for the mobile audience. A classic tale of explosions, aliens, heroines and heroes, 'HELP' is the fourth story in the series. The difference is the story lives within the mobile device, providing a unique window through which the audience can view the film from any angle, 360 degrees around. Watch our behind-the-scenes film here.
Congratulations to all of this year’s Digital Craft Lions recipients! See a full list of winners in the Cannes Lions Archive.