July 7th, 2016
It's not every day that a group of “experienced” advertising and creative people can be moved to tears. Most are familiar with tradecraft when it comes to getting the waterworks going. However, the work that was previewed for a select group at the annual Fireflies West rally wasn’t just a film — it was an expression of The Fireflies Tour mission, that all in attendance understood: “For those who suffer, we ride.”

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