From Super Bowl all-stars like VW and Budweiser to new contenders like Beats Music and Butterfinger, brands are revving up for the big game by releasing a selection of teasers and behind-the-scenes videos online.
VW introduces us to the brilliance behind the perfect game day commercial with six teasers featuring the German engineers creating a formula for success that only the Internet can appreciate: Carmen Electra, puppies, babies, dinosaurs, Abe Lincoln and so much more.
The oddly adorable "Doberhuahua" will star in Audi's final game day spot and can be seen in the brand's first teaser starring Sarah McLachlan in a spoof of her SPCA "Angel" campaign. A second teaser shows the judges' reactions to the unique canine in "Dog Show".
Butterfinger Peanut Butter Cups will be introduced to millions of viewers in a new ad this Sunday. The brand's teaser features Mr. and Mrs. Buttercup looking to add something new to spice up the relationship in #cuptherapy.
Toyota Highlander "Joy Ride"
Toyota's "Big Game Trailer starring The Muppets" is a mini movie trailer hinting at an interesting upcoming adventure on the road. The spot will feature former NFL linebacker Terry Crews and The Muppets for the #NoRoomForBoring campaign.
As the sponsor of the half-time show featuring Bruno Mars and The Red Hot Chili Peppers, Pepsi has already started getting "Hyped for #Halftime" with several #Halftime videos including: a special performance from country star Lee Brice, #Halftime at The Grammy's, and a "look back" at the 1st ever half time break featured below.