August 30th, 2016

As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. "Timeless" features the Mercedes SL and Roger Federer -- in multiple forms.

Thanks to a combination of computer-generated imaging and a camcorder, the campaign highlights tennis history by having Mr. Federer perform as stars such as Rod Laver, John McEnroe, Andre Agassi and Bjorn Borg.

Read Creativity Online full article  here.