After the success of We Are Shining’s launch promo ‘Wheel’, directed by Mill+ creative director Carl Addy, we were thrilled to collaborate with the London based duo once again on their new ‘viro’ ‘Killing’, directed by Ed Morris. We caught up with Ed to find out more.
It started as a conversation between Rattling Stick’s ‘Chief of Stuff’ Andy Orrick and their management, which then meant that Andy brought me in to treat on their new track ‘Killing’.
What was the inspiration behind this project?
The music itself was the main inspiration, but we also wanted to do something different. It’s not really a promo, but more like a viral with a track to it…it’s a viro…you heard it here first!
Did you work closely with the band on the concept or were you given complete creative freedom?
I had complete creative freedom, there wasn’t even a treatment, I showed the band two clips of film I had; one of a girl dancing and one of a knife thrower. I said I wanted to combine the two and they loved it straight off. Then they just let me roll with it.
What role did The Mill play in the final result of We Are Shining’s ‘Killing Me’?
Mill colourist James Bamford graded the film. You know I really don’t shoot for myself, I shoot for the editor and the colourist and all the guys at a place like The Mill. I shoot what is going to give The Mill the best kit of parts. The Mill is the place where the chemistry happens.
Who or what inspires you?
I’m inspired by music, art, technology, life and I’m very inspired by the fact that I’m making films that can get viewed by over eight and a half million people in one weekend. There are so many new platforms and delivery for film which is extremely exciting. More people are watching more film in more places than any other time in history.
What's your favourite promo at the moment and why?
It’s sad to say this, but I don’t have one. I think the promo scene is a bit dead. I don’t really see promos as the way to think of film for music. It takes me back to MTV and everything pre-web. I think film for music has to redefine itself. What I do see out there is usually always too long, too indulgent, and too much like kids with 5D’s shooting a lot of film without thinking too much about effect and outcome.
An interesting point. In which case, what is the best film you've seen recently and why?
I watched Rocco and His Brothers again by Luchino Visconti. It’s amazing, a vast sweeping drama, so personal, so real. It was shot in 1960 and you just get lost in it, it takes you away.
What kind of projects would you like to direct in the future?
Anything that’s good! I’m being very picky as there is nothing worse than getting half way through a job you know isn’t going to end up on your reel. I’m interested in music, I am a musician so I guess that’s going to steer things a bit.
If you could work with anyone who would it be?
My friend Drew Jarret. I think he’s one of the best photographers in the world, what he can do with natural light, no one can do. He’s amazing and I would love to collaborate with him on something soon.
Do you have any other projects in the pipeline?
Yes, something for Massive Attack that I’m shooting now and something for another big band that I can’t mention. I’ve also just got the go ahead to direct an ad for a brand I like that does great work which I’m really looking forward to.
Watch the video below and find out more about the film here.