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February 4th, 2014

We give you a behind-the-scenes look at the Mill+ team’s Super Bowl XLVIII work with Mekanism for Pepsi “Soundcheck." The artists used a combination of CG, live elements and design to integrate iconic New York City sights with musicians' hands to tune up the landmarks for the Super Bowl halftime show.


Pepsi's Super Bowl halftime shows are legendary with the world's leading artists lining up to entertain millions of viewers and adoring fans. So collaborating with Mekanism on the Pepsi halftime spot had The Mill studios across the globe lining up to build up to the half time show with "Soundcheck."

We take you behind the scenes of the work in the video below.