November 15th, 2016

The ad, like John Lewis’s trampoline bouncing Buster the boxer, uses hi-tech special effects to create the robin’s transcontinental Christmas migration in what Waitrose says is the “most creatively sophisticated” ad it has ever made.

The TV ad tells the tale of the real-life migration of a young Scandinavian robin across mountains and seas to reach his home in a UK garden to be reunited with his mate to enjoy a festive treat, a Waitrose mince pie left each year by a young girl.