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November 21st, 2016
If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in.

The spot follows a handful of photogenic New York City kids as they film themselves with their phones and Gear 360 cameras, and humorously introduce an older guy to virtual reality with a Gear VR headset that one kid just brought along for some reason. (There's something irksome to me about jumping into virtual reality when you're already outside.)


Read full article here.