It’s always a real treat to get to work with the visionary director, Walter Stern, and this set of four commercials for Lexus was no exception. Produced by the talented folks at Team-One, ‘Hop In’, ‘Scream’, ‘Running’ and ‘Look Out’ have been created to promote the new sporty looking IS Convertible.
Each ad depicts a different get-away scenario; as a viewer you aren't exactly sure what the Lexus driver is up to and the tag line 'Live a little…a lot' only adds to the intrigue. The spot entitled 'Look Out' required most of team's attention as the weather conditions had declined dramatically on set during filming in Griffith Park (LA), so our VFX artists stepped in to replace the sky, remove the lashing rain from the scene and composite a car from a separate take.
Agency: Team One
Producer: Leah Bohl
Creatives: Kevin Smith, Dave Horton, Zac Ryder, Adam Groves, Jon Pearce, Chris Graves