Matthew launches into a philosophical monologue about the moment, beginning with the priceless line 'that's a big bull'. He captures the essence of the MKC campaign slogan "Live In Your Moment," while channeling his most recent role in the hit HBO series True Detective.
The Mill creative team put the finishing touches on the gorgeous scene, led by 2D lead artist Iwan Zwarts and Mill Beauty co-2D lead artist Burtis Scott. Small details were enhanced, removed or adjusted to create a seamless and mood driven spot, allowing the viewer to be effortlessly pulled into this slow burning face off.
Sometime it's best to take the long way 'round!
Agency: Hudson Rouge
Producers: Sherri Levy, Joyce Lee
Creative Director: Jon Pearce
Creatives: Adam Flanagan
Account Director: Ron Kirkman
Production Company: Skunk
Director: Nicolas Winding Refn
Executive Producer: Shelly Townsend
Producer: Karen Rohrbacher
Editing Company: RPS
Editor: Matthew Newman
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Alex Fitzgerald
2D Lead Artists: Iwan Zwarts, Burtis Scott
2D Artists: Daniel Morris,Yoon Sun Bae, Anne Trottman