The six spot campaign follows 'Platy', the spokes -platypus to Lunchables' new meal. And it's a meal that has been "kabobbled" - a real mix up of food, plus a smoothie. Platy might seem like a mix up of creatures, however he's a platypus, he was born that way. But a hybrid has been thrown into the mix, the spots also star "Jackie the Jackelope".
The films were shot on location in Los Angeles with a team of talented puppeteers and rigs. The Mill composited the talking mascots back into their scenes free of these rigs and their live action animators. And CG face and beak replacements were used to enhance the talking animation and help it fit with the script.
It's a mix up that works.
Agency: McGarryBowen Chicago
Senior Producer: Lindsey Brusnighan Producer: Cassie Abraham Creative Director/ Art Director: Chris Kloet Creative Director/ Copywriter: Rob White Executive Creative Director/ Copywriter: Dave Reger Executive Creative Director/ Art Director: Michael Straznickas
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Sumer Zuberi
Shoot Supervisor: Nic Yiallouris
3D Lead Artist: Adam Carroll
2D Lead Artist: Gavin Camp
2D Artist: Jamie Beckwith, Dusty Diller, Katerina Arroyo, Miyuki Shimamoto, Dea Yoon Kang
3D Artist: Steve Beck, Weerapan Dancharoenwanakit, Corey Langelotti, Sam Crees, Martin Rivera, Alina Hower, Mike Dinocco