Alongside BBH and Stink, we have teamed up to create ‘Injection’, the latest turbo-charged spot for Audi. The 40 second advert demonstrates the car maker's Turbocharged Direct Injection (TDI) technology, a key feature of the new Audi A6 TDI. Images of droplets of blue liquid passing through the eyes of needles visually represent the precision of Audi's TDI technology.
To achieve this remarkable effect, we composited mulitple shots of fluid and droplets into plates which contained the needles in various formations. The spot closes with four liquid droplets pooling and swirling into Audi's four-ringed logo on the front of the new Audi A6.
Producer: Olly Chapman
Creatives: Adi Birkinshaw, Paul Yull
Production Company: Stink
Producer: Juliet Naylor
Director of Photography: Joost Van Nelder
Editing Company: Marshall Street Editors
Editor: Tim Thornton-Allen
VFX & Design
VFX & Design: The Mill
VFX Producer: Darren O'Kelly, Harry Jones, Tom Bussell
2D Lead Artist: Jay Bandlish
2D Artists: Simon Holden, Gaz Brannan, Garth Parr, Zoe Casey Hayes, JP