Shane Reed, colorist, explained the look: "There were a lot of different looks in this spot - you start off with the gratuitously gold product shot which is super clean and slick. From there, you head through the decades, starting with the 1970's."
"This was my favorite part to work on as part of the footage was actually shot with a 1970's tube camera, so we had to authentically degrade the modern to match the genuine vintage."
And to take it one step further, they've even bought back the original 1970's packaging for a limited time. Check it out on their website.