A 'Catfish' is a person who creates fake personal profiles on social media sites, pretending to be someone more outwardly appealing than their true selves. A 'Catfish' will often use someone else's pictures and false biographical information.
Mill+ Senior Art director, Tom Wansbrough - Jones explains, "Given Alex's brief, we wanted to create something more visually interesting than just your standard digital glitch. We therefore worked on a more contemporary method of transition by breaking the characters up with force and reforming them in a free flowing way. Using particle effectors in Cinema 4D was the perfect approach for us to adopt. The effect was then composited in After Effects".
Production: MTV Networks UK & Ireland
Director: Alex Mathieson
Producer: Tom McMillen
Editing Company: MTV Networks UK & Ireland
Editor: Alex Mathieson
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Duncan Gaman
2D Lead Artists: Anne-Sofie Tholander, Kirti Dave
Motion Graphics: Jessica Tan, Matt Whitewood, Paul Bloomfield