Earlier in the year we collaborated with MTV's World Design Studio on their Valentine idents. Following on from this, we now have four Summer idents to share with you.
Created in Flash and AFX you can see how MTV's urban creatures, created by Montreal based graffiti crew 123Klan, are spending their summer. Be it by a campfire, playing watermelon volleyball, going for a swim or just chilling out with some shades on.
Luke Colson, Executive Producer, explains "This is another really exciting collaboration with MTV, and a high profile one too; these idents will be playing out across much of MTV's channel network throughout the summer. The collaborative working practices between The Mill and MTV always seem to guarantee great results. Look out for some more coming soon!!"
Client & Lead Creative Direction: MTV World Design Studio/Milano for Viacom International Media Networks Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Dylan Griffith Producer: Cristina Mazzocca Coordinator: Beatrice Cardile
Illustrations: 123 KLAN Sound Design: Alan Boorman (Wevie)
Editing Company: The Mill
Editor: Daniel Budin
Edit Assist: Will Barnett
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Sophie Hogg
2D Artists: James Lancett, Robert Milne, Jessica Tan, Klaudia Dragowska