Led by Christopher Palazzo, Mario Stipinovich, and Bryce Wymer, the New York-based team had the unique chance to control every aspect of the show's visual identity including logo development, live action content, design, and animation.
The concept was drawn off the KAWS moon man and its environmental reflections - illuminating a side of Brooklyn that's both beautiful and toxic simultaneously. Imagine if the Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people. Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. More planned shoots were captured using a Red EPIC, including 180 degree skylines, time lapse streets and more.
Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
Christopher Palazzo, Creative Director said "It was an incredible chance to create every detail of something so highly visible and such a huge part of pop culture. Having the creative reigns taken off is a rare opportunity that only a client like MTV can provide. We can't wait to see which artists love how we've redesigned their names and which ones are left puzzled."