Quite often ads don't tell the whole truth, or twist the truth to their benefit. But when you're a beer from Newcastle, England, where the people are always direct and honest, you do things a little different. You tell it like it is. No Bollocksis a multi-spot campaign directed by Ivan Zacharias. In these commercials,Newcastle aims to poke fun at everything most beer companies hold sacred. It's heritage, its founder, hometown and brewing process are all fair game,as is the entire beer industry at large.