Directing duo Danny Vaia and Ezra Holland, from Steve Nash's own production company Meathawk, worked up the idea with basketball superstar Steve Nash, who plays himself in the commercial. Known for his real-life on-court collisions, Steve literally breaks to pieces in a high-speed smash. But the technology exists to rebuild him. The world's first recycled man is better, stronger, faster - and wears Nike.
Danny & Ezra