When Audi commissioned a set of three viral movies depicting a series of apparent "one off" phenomenon each featuring an "electrical incident" and impressive stunts, our interest was instantly ignited. And with dynamic director Rocky Morton onboard, these short films were bound to "spark" excitement in the automotive market when released online. 'Static', 'Spark' and 'Mower' form a hair-raising teaser campaign and direct viewers to a new website promoting the first Audi hybrid car.
Teams from our LA and London offices were involved on the electrifying films and we were able to provide flexible creative solutions that allowed these complex creative ideas to be realized, helping director Rocky Morton tell the stories.
Released on YouTube, the shorts received over 200,000 hits each in their first week causing much debate as to whether the films are 'fake' or not.