The Absolut Pictures 'Mulit' comes in two versions: a 60-second spot and a 10-minute cinema short, to air in the USA. Decorative elements shaped like Absolut bottles adorn floors, walls, windows; even the palace architecture has a bottle-shaped portico, turrets and arches. Originally shot on film, it was transferred to 24p HD before being post-produced by The Mill working with Prague-based director Ivan Zacharias. Shot entirely in Mumbai, India, 'Mulit' was a great job for Ivan, who is passionate about authenticity.
TBWAChiat Day, New York