The Mill, teaming with with Havas Worldwide (formerly, Euro RSCG), created live-action footage of the NYSE building and combined it with CG & Design to simulate the spectacle of a live-projection event for Yelp, FXCM, Freescale and TD Ameritrade.
Instrumental in this project from beginning to end, Art Director Bowe King said, "Having the first round of commercials under our belts really helped pave the way process-wise for this round. That said, the sophomore album is usually the toughest - to follow up something that garnered so much attention isn't simple. We knew if we could get everyone excited about the designs from the start that these would be a success, so that's what we did. The design team made frames showing our concepts that were beautiful enough to hang on a wall. But it wasn't just about the designs, every member of the team stepped up and in true Mill fashion, we were able to make this an experience where Creative Direction, Design and CG all brought their best work to the table."
Agency: Havas Worldwide
Producer: Mathieu Shrontz
Creative Directors: Chris D'Rozario, Yvonne de Santis
Account Director: Mariel Rosenwasser
Executive Creative Director: Chris D'Rozario,
Group Account Director: Betsy Simons
Account Supervisor: Caitlin Byrne
Account Executive:Malcolm Halle
Production: The Mill
Director: Mario Stipinovich
Executive Producer: Ian Bearce
Art Director/Designer: Bowe King
Designers:Hye Sung Park, Colin Hess, Tim Regan, Aran Quinn