Old Spice manly-man Isaiah accepts his nomination to douse himself in ice water as part of the viral internet campaign to support ALS research - but alas, his perfectly toned man muscles are untouchable.
Creative director Phil Crowe comments: "It's never a dull day here at The Mill...I thought we were in for a pretty steady day, but a call from our friends at Wieden + Kennedy changed that. Within the hour we were shooting a semi-naked Isaiah on our rooftop deck and wrangling his towel next to the ping pong table."
Creative Director: Jason Bagley, Craig Allen
Copywriter: Andy Laugenour
Senior Agency Producer: Jennie Lindstrom
Head of Production: Ben Grylewicz
Account Team: Georgina Gooley
Project Manager: Jason Schwartz
Business Affairs: Connery Obeng
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples