Academy+’s Niall O’Brien directs this colourful new spot for DLKW Lowe and Persil.
This is the first in the beginning of a new campaign launched by Persil to advertise its Small & Mighty cleaning product. A little girl walks in slow motion through a field as splatters of brightly coloured juices and foods stain her white dress, aiming to demonstrate the cleaning power of Persil.
Adam Watson, Mill 2D Lead comments, "Persil was a challenging but equally rewarding project. It became obvious early on that to achieve Niall's vision we would need to shoot the girl on location at one frame rate and all the stains on green screen at a different frame rate. Many takes later we were left with a library of amazing fluid elements to start working with. We spent weeks going through the extensive selects of the stains and liquids, composing each shot and crafting the final piece. Full background replacement and environment augmentation was also done to bring an extra springtime dimension to the ad. It was a real pleasure working with Niall who brought a fresh and unique perspective to what I do."
Agency: DLKW Lowe
Producer: Trudy Waldron
Creatives: Chris & Fran
Production Company: Academy+
Director: Niall O'Brien
Executive Producer: Dom Thomas
Colour: The Mill Colourist: Aubrey Woodiwiss
VFX & Design
VFX & Design: The Mill
VFX Producer: Cat Scott
2D Lead Artist: Adam Watson
2D Artists: Milo Paterson, John Price, Siro Valentine, Chris Scott, Dave Wishartt, Wispy, James Pratt.