The Priceline Negotiator makes a pre-game appearance during Super Bowl 2015 in 'Know A Guy' from Butler, Shine, Stern & Partners. The Mill worked with the agency and director Peter Martin of Imperial Woodpecker to continue Priceline's brand campaign.
Starring the epic William Shatner, Priceline's spokesperson of over 17 years, 'Know A Guy' promises reliable connections via thousands of "guys" around the world to secure travel deals.
Senior colorist Dave Ludlam of The Mill graded the spot to complement the lighting style of the director of photography.
Ludlam explains, "We wanted to keep it looking very rich throughout to match the lighting, and that was the main thing - a gold, premium, glossy look to really bring out the art direction."
Where have these "guys" been hiding all this time?
Agency: Butler, Shine, Stern & Partners
Producer: Lori Pisani
Creative Director: Steve Mapp
Creatives: Chris Toffoli, Mark Krajan
Account Director: Carley Case
Account Executive: Caitlin Bricker
Account Coordinator: August Fischer
Production Company: Imperial Woodpecker
Record Company: Woofer Music & Sound
Director: Peter Martin
Executive Producer: Charlie Cocuzza
Producer: Lawrence Lewis
Director of Photography: Bob Yoeman
Executive Producer: Richard Quan Editor: Dave Becker Edit Assist: David Sullivan
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan Producer: Jordan Sharon Shoot Supervisor: Nick Tayler 2D Lead Artist: Nick Tayler 3D Lead Artist: Nick Lines 2D Artists: Scott Wilson, Narbeh Mardirossian 3D Artists: Brett Angelillis, Martin Rivera, Steven Olson Production Coordinator: Jackson Rogers
Colour: The Mill Executive Producer, Colour: Thatcher Peterson Colour Producer: Antonio Hardy Production Coordinator, Colour: Diane Valera Colourist: Dave Ludlam