The Priceline Negotiator makes a pre-game appearance during Super Bowl 2015 in 'Know A Guy' from Butler, Shine, Stern & Partners. The Mill worked with the agency and director Peter Martin of Imperial Woodpecker to continue Priceline's brand campaign.
Starring the epic William Shatner, Priceline's spokesperson of over 17 years, 'Know A Guy' promises reliable connections via thousands of "guys" around the world to secure travel deals.
Senior colorist Dave Ludlam of The Mill graded the spot to complement the lighting style of the director of photography.
Ludlam explains, "We wanted to keep it looking very rich throughout to match the lighting, and that was the main thing - a gold, premium, glossy look to really bring out the art direction."
Where have these "guys" been hiding all this time?
Agency: Butler, Shine, Stern
Producer: Lori Pisani
Creative Director: Steve
Creatives: Chris Toffoli, Mark
Account Coordinator: August Fischer
Woofer Music & Sound
Director: Peter Martin
Producer: Lawrence Lewis
Director of Photography: Bob Yoeman
Editor: Dave Becker
Edit Assist: David Sullivan
VFX & Design
VFX & Design: The
Senior Executive Producer: Sue
Producer: Jordan Sharon
Shoot Supervisor: Nick Tayler
2D Lead Artist: Nick Tayler
3D Lead Artist: Nick Lines
2D Artists: Scott Wilson, Narbeh
3D Artists: Brett Angelillis,
Martin Rivera, Steven Olson
Production Coordinator: Jackson
Colour: The Mill Executive Producer, Colour: Thatcher Peterson Colour Producer: Antonio Hardy Production Coordinator, Colour: Diane Valera Colourist: Dave Ludlam