The Mill Beauty artists worked closely with the agency, sharing ideas and working towards the perfect combination of classic and cool. It was key that there was a whimsical feel, reminiscent of 'The Great Gatsby.' Prior to the shoot, tests were done for the style of backgrounds, fireworks and design elements that swirl and swipe throughout the spot. Getting these details just right made the finishing process seamless.
The final spot is a new, edgier take on the elegant Avon brand, perfectly represented by their new face, Irina Shayk.