When Progressive approached The Mill with this charming script, we were happy to collaborate with the agency on this spot, adding our own fun little bits and gags to it along the way. The goal was to bring Progressive's policy box to life and give him a sense of bravado and swagger. We liked the idea of the box being this sort of reluctant playboy that had a smarmy yet likable personality.
Mario Stipinovich, Brian Gossett
Arnold Worldwide (Boston)