Supermodel and actress Irina Shayk stars in Avon's 'UC Bold Lipstick,' as part of the brand's new 'Ignite' campaign. Badger and Winters joined forces with director Douglas Keeve and Mill Beauty to bring a new look and feel to the campaign.
The Mill Beauty artists worked closely with the agency, sharing ideas and working towards the perfect combination of classic and cool. The concept was to place Irina in a neon world to match her neon lips. The lights around the set were tweaked to match Irina's lip color exactly. The shot of open lipsticks placed in the shape of a larger pair of lips were originally shot in a singular hue. The team changed each and every color to create a swathe of beautiful shades from the ultra color bold line. The enormous neon lips were comped into the wall, then 'turned on' in by the 2D team.
The final spot is a new, edgier take on the elegant Avon brand, perfectly represented by their new face, Irina Shayk.
Agency: Badger and Winters
Executive Producer: Celeste Holt-Walters
Director: Douglas Keeve
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Mandy Harris
2D Lead Artist: Joe Vitale
2D Artists: Yoon-sun Bae, Dae Yoon Kang, Jami Ross