Badgers & Winters along with Mill Beauty collaborated in the newest Avon Campaign featuring Paula Abdul. The campaign encompasses what the month of October is about - spreading awareness for breast cancer. The spot is full of vibrant tones paired with an original catchy tune and Paula Abdul's famous choreography.
Mill colourist Mikey Rossiter perfected a look for the energetic and upbeat vibe; "We treated it like a music video with the same aesthetic. It was great to be part of the creative team for a great cause."
This project was a labor of love from all parties involved. It has Avon's signature look with a pressing message.
Agency: Badger & Winters
Producer: Celeste Holt-Walters
Creative Director: Madonna Badger
Creatives: Peter Kim
Production Company: Rockhard
Director: Marc Klasfeld
Producer: Nina Miller
Director of Photography: Karsten Gopinath
Music written by: Paula Abdul, Scott Mann, Jenni Muldaur, Kyle Kelso, Alex Cairo & Peter Kim
Editing Company: Sunset Edit
Editor: Bill Yukich
Edit Assist: Jeremiah Mayhew
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Anna Borysewicz
2D Lead Artist: Anne Trotman
2D Artists: Burtis Scott, Krissy Nordella, Dan Rosenberg