To celebrate the launch of the Samsung Galaxy S III in France, Samsung has brought back JayFunk (and Joey Daniels) to create the majorly anticipated sequel to the 2011 YouTube hit 'Unleash Your Fingers'. This time we have new and impressive choreography from the finger dancing star as well as some surprises.
Luke Colson, Head of Mill Studio explains the work "We were delighted to team up with Anrick and the UNIT 9 guys again and after our success together with the Converse Launch project, we knew that this was going to be something really worth throwing everything at."
"We had a lot to live up to after the first of the Samsung Unleash spots racked up several Millions of You Tube hits, and after two months of hard graft and late nights, we are all really excited with the results."
"After attending the shoot and then receiving the edit, we set about tracking every single frame of every shot while also turning our attention to the design of each of the guy's graphical 'power'. Once tracked, we began animating and comping each scene using After FX and Cinema 4D."
"We love the finished results, and think that this film will give the first a real run for its money!"
Creative Director: Arthur Kannas
Creative: Simon Loizeau
Account Directior: Karine Spencer
Production Company: Holster Studios
Digital Production: Unit 9
Director: Anrick Bregman
Executive Producer: Jon Stopp
Producer: Michelle Craig
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Carl Phillips
Shoot Supervisors: Nils Kloth 2D Lead Artist: Nils Kloth 3D Lead Artist: Oliver Harris Art Direction: Adam Brandon 3D Artists: Oliver Harris, Tom Robinson, Russell Etheridge, James Mulholland, Elizabeth Mitchell NUKE: Hugo Guerra, Patrick Altmaier, Gianluca Di Marco Motion Graphics: Nils Kloth, Oliver Harris, Henry Foreman, Tom Robinson, Shaun Leong-Williams, Bob Wolf, Ashley Tyas