DDB Chicago continue in their Skittles reign of clever, iconic kooky spots. In their latest ad 'Cloud', directed by Chris Palmer of Gorgeous, we are introduced to an old lady and Freddie, her Skittle-emitting pet cloud!
The Mill's Billy Higgins, shoot supervisor and 2D lead artist, tells us about the funny campaign: "We decided to shoot the cloud practically so we had a really fluffy cotton ball cloud on a stick with a motorized rig. We then set about combining the elements of Freddie becoming both a cloud and a pet (on a leash) to create movement and texture where it was needed.
From there we composited multiple plates that allowed Freddie to rain skittles, adding smoke and lightning effects at the punch line of the spot when the old lady quips, "he doesn't like to be touched there"…
Working with Chris is always such a great experience. He's an incredibly funny guy, which shines through in 'Cloud' and all his work."
Agency: DDB Chicago
Producer: Will St. Clair
Production Company: Gorgeous
Director: Chris Palmer
Producer: Caroline Pham
Editing Company: The Whitehouse
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris Producer: Christina Thompson Color Executive Producer: LaRue Anderson Color Producer: Natalie Westerfield Shoot Supervisor: Billy Higgins 2D Lead Artist: Billy Higgins 3D Lead Artist: Ashraf Ghoniem 2D Artists: Scott Johnson, Mike Ek, Randy McEntee 3D Artists: Martin Rivera, Alaina Hower, Brett Angelillis, Itai Muller Motion Graphics: Greg Park Colorist: Adam Scott Art Department: Amy Graham Production Coordinator: Jacqueline Sand