'West of Expected' is a quirky campaign that sends up the snobby cocktail culture and believes that everything can be made better with a little fresh thinking. This spot sees the Skyy scientist as he talks about the importance of stepping up to buy the first round of drinks. As a gaggle of geese spiral into chaos without a leader, so will you and your chums at the bar unless someone steps up to buy the first round.
2D lead artist Gareth Parr of The Mill led his team in polishing the look of the bottle, removing rigs, beautifying the bird feathers and compositing the cosmos footage. Parr comments: "In addition to adding the dome to achieve the planetarium look, we made the people in black suits blend more into the dark background and touched up the props, giving everything a more glossy look. Venables Bell & Partners projects are always good fun."
See more from the 'West of Expected' campaign here.