Smith & Forge just about turns the world upside-down with the help of 'Buford'
In this ad created by Cavalry in collaboration with director Martin Granger of Moxie Pictures and The Mill, a barkeep pours a mug of Smith & Forge and introduces us to Buford - the resident strongman.
Buford, proudly embodying the strong, sturdy but not too sweet characteristics of Smith & Forge's hardy cider turns the tavern on its axis with one mighty pry. Unlike Buford, who is unaware of his strength and the broken glass that sometimes accompanies it, we're shown how Smith & Forge delivers a balanced, bold and ultimately refreshing cider with every pull of the tap.
It may not turn your world upside-down, but this ad may skew the way you view hard cider.