Scarlett Johansson steams up the Super Bowl for Sodastream. How do you make a water add go viral? All you need is Scarlett Johansson and a straw.
Directed by Bryan Buckley through Hungry Man and from the creative minds at Humanaut, Sodastream's tongue-in-cheek 'Sorry, Coke and Pepsi' is a 'how to use a Sodastream' demonstration like you've never seen before, but maybe dreamed about.
Robin McGloin, 2D lead artist, explains, "As the screens part and the scene moves from demonstation lab to Scarlett center-stage with a silver straw, we wanted to inject the minimal set with the right amount of glamour and sparks needed for Scarlett's big reveal."
Producer: Chris Kyriakos (Octopus of Mind)
Creative Directors: Alex Bogusky, David Littlejohn
Creatives: Stephanie Galabert
Business Affairs: Jen Decastro (Octopus of Mind)
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Dan Duffy, Mino Jarjoura
Director of Photography: Scott Henriksen
Production Supervisor: Clint Caluory
Editing Company: Cut + Run
Editor: James Nelson
Producer: Remy Foxx
Edit Assist: Ben McCambridge
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan Executive Producer: Enca Kaul VFX Producer: Kiana Bicoy Shoot Supervisor: Phil Crowe 2D Lead Artist: Robin McGloin 2D Artists: Steve Gibbons, Robert Murdock, Jeff Duquett
Colour: The Mill Executive Producer, colour: LaRue Anderson Colour Producer: Natalie Westerfield Colourist: Adam Scott