The spot follows a hairy hero as he makes his way down a high street, meandering and rambling through a number of different scenes, on an odyssey through many of the daily events that make up The Sun's news stories.
Made to look like one continuous 90 second shot, The Mill worked closely with the team to ensure the end result is a seamless sequence where every adventure flows into the next.
Agency: Grey London
Producer: Jacqueline Dobrin
Creative Director: Dave Monk
Account Director: Rossa Shanks
Production Company: Caviar Content
Director: Keith Schofield
Executive Producers: James Sorton, Jasper Thomlinson